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Obsession & PageRank
Search Engine
Optimization has become inextricably linked with
linking schemes over the last couple of years.
...
Gecko
vs. Google
U.S. District Court Judge
Leonie Brinkema has ruled that Geico may proceed
with lawsuits against Google and Overture.
...
Amazon
Discounting Purchases For A9 Users
Amazon
is offering a 1.5% for A9 users as long as they
register into A9 with their exisiting Amazon ID,
according to the Search Engine News Journal
blog. ... |
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Does W3C
Validation Help In Search
Rankings?
Validating the html and other
codes in your website can be a time consuming task. Because
validation simply checks the mark up language for proper
syntax, some have wondered if using this process will
benefit a site when it comes to search engine rankings, and
as such, is it worth doing?
Do You Validate? Discuss
At WebProWorld.
There
are a number of sites that offer validation tools, but the
most common one resides on the W3C web site. The
process of validation is simple enough. You simply enter the
URL of the site in question or W3C allows you to physically
upload a page or a site and the validation tool scans the
file and informs the user of any syntax. The corrections
then have to be made by the site designer.
 Is this work worth it when
it comes to your site being spidered by search engines? This
question was asked by a poster on WebmasterWorld
and also discussed by Daria Goetsch in an article
that appeared lilengine.com. On WMW, Larryhat stated that he
had recently finished validating his site’s code, and was
wondering if this would be beneficial to his SERP ranking:
"Might all this work have a positive impact on my rankings
in Google and/or Yahoo SERPs? Maybe some small advantage I
would have missed by not validating? Or, do G and Y frankly
not care one way or the other?"
Certainly, there are
a number of sites without validity that rank well, so why
should you be concerned? Claus, in response to a declaration
about validation said, "A valid page can be beaten by
another page, just like an invalid page can", emphasized
this point. However, claus also suggested validation is an
important step in the design process but cautioned; "Valid
markup does not cut it by itself, it takes a wee bit more
than that to get rankings."
Before you discount
validation completely, consider this error that tedster
discovered:
"Last year, there was one unique phrase
(word1 word2) that I knew should rank - and it didn't… I
checked the page and a <p> was… written as <p with
no closing bracket - probably a copy/paste error. Everything
between that tag and the next <p> tag was evidently
not in the index.
I fixed the mark-up and within 7
days, the two word phrase was #1 and bringing in traffic
from the search engines.
Similar problems can
definitely come from a missing close quote. Things like
deprecated attributes and such have no real effect that I've
ever seen. But when your markup is not well formed -- there
are real errors on the page -- then you can have sections of
a page not indexed…"
 Another vote for validation
came from StupidScript, who said, "Proper code = easier for
spiders to parse as expected." However, it was WMW
administrator tedster who possibly gave the most compelling
reason why validation can help with search engines, albeit
indirectly, by saying, "another hidden benefit of learning
about validation and well structured documents has been
finding natural and appropriate ways to include keywords in
my pages."
WMW senior member encyclo had this to say
about why you should be mindful of validation: "That's why
you have to validate - not to clean up stray attributes, but
to remove one big possible stumbling block to proper parsing
of your documents - either by bots or end-users." His point
was supported by Daria’s article. She said, "Your human
visitors need clear, easy-to-understand content and
navigation on your pages; search engine robots need that
same kind of clarity."
While validation is in no way
a guarantee of high search engine rankings, it’s hard to
deny the process has merit, if only for an increased
understanding of web semantics. As for whether or not the
task is worth the effort, I’ll leave the last word to
skippy, who says, "Any little thing I can do to help a
spider digest my content I gladly find time."
Discuss
this at WebProWorld.
Chris Richardson +
The WebProNews Team
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The
Future Of Search: Beyond The Horizon
 By Gord
Hotchkiss
I was
asked by SEMPO (the
Search Engine Marketing Professional Organization) to
speculate on the future of search marketing. Then came the
hard part: Limit it to one column.
The thrilling part
of speculating about any aspect of the Internet,
particularly search, is its virtually limitless potential.
Every day new possibilities open up. I still believe that
the Internet, and whatever it eventually morphs into, will
be the single biggest factor in history to change our
society. It already reaches into every aspect of our lives,
and you ain't seen nothin' yet! Borders will crumble, the
world will be at our fingertips, lines of trade will change
completely, and our interactions with others, will change
forever.
But let's start with search marketing, and
to do that, we have to look at search. One has to follow the
progression of the other. The easy thing to do would be look
a little in the future, where we can still discern a
possible horizon and build from there. As soon as you look
over that horizon, it becomes much more difficult to guess
what might come. But it's into that great blue yonder where
I believe the really exciting future of search
lies.
 Read
the Full Article
About the Author:
Gord Hotchkiss is the President and CEO of Enquiro, whose goal
is to push the search engine optimization industry
forward both in terms of measurable results and client
satisfaction. |
Early round knockout for
Google...
Our post today comes from
WebProWorld Admin Mike.
In his post he is talking about a German cororation
called Metaspinner Media. They claim that Google is selling
their trademarked terms as a search result. What
are your
thoughts on this matter. Let
us know at WebProWorld.
||
Rafael||
Google
scores a legal win
 By Mike
It
looks like our good friends at Google may have scored
an early round victory in one of the trademark related
lawsuits leveled against them. Yesterday, a German
court dismissed the case brought against Google by a
German corporation called Metaspinner Media. ...
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